Strategic HR

for Maritime Leaders

We empower maritime leaders to navigate unique crewing challenges through bespoke strategic HR services.

Our areas of HR expertise:

Why do Superyacht leaders need Strategic HR support?

The industry faces unique crewing challenges. Our expertise in this complex environment allows leaders to focus on their core responsibilities, confident that they, their crew, and their departments are well-supported.

Our services address:

Crew Shortages

The superyacht industry faces a significant shortage of qualified crew. This is exacerbated by the seasonal nature of the industry, demanding work schedules, and competition from other luxury sectors. Attracting and retaining top talent is crucial.

Superyachts require a unique blend of skills, from culinary expertise and high-end service to advanced technical knowledge for operating complex onboard systems. Finding crew with the right combination of skills and experience is a major challenge. Furthermore, the rapid advancement of technology in navigation, communication, and entertainment systems requires continuous upskilling for existing crew.

Programs need innovative ways to attract and keep the best talent. This includes fostering inclusive onboard environments, creating meaningful careers and recognising the value of their crew through competitive compensation, comprehensive benefits, and opportunities for growth.

Superyachts operate under a complex web of international regulations, flag state requirements, and port state control. Staying compliant with ever-evolving maritime laws, safety standards, and crew certification requirements is a major challenge for yacht owners and management companies.

Guest expectations for service, personalization, and experience are extremely high. Crew must be trained and constantly growing to deliver exceptional service and anticipate guest needs.

The demanding nature of life onboard, with extended periods at sea, close-quarters living, and high-pressure situations, can significantly impact crew wellbeing. Addressing mental health concerns, promoting work-life balance (as much as possible), and creating supportive onboard cultures are essential.

In the age of social media, any negative incident onboard a vessel can quickly damage its reputation and that of its owner. Crew need to be aware of the importance of discretion, professionalism, and maintaining a positive image.

We work with:

The Superyacht Industry

Shore Based Support

Commercial Marine Industry

“Strategic Human Resource Management improves employee performance, develop workforces and create positive work environments”

Forbes, 2024

the Benefits of expert
HR Management include:

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